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How Public Relations Changes Minds by: Robert A. Kelly Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else – the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives. It happens when the right kind of public relations [...]
Easy to be Foolish About PR by: Robert A. Kelly In fact, here are three really foolish goofs made by too many business, non-profit and association managers. If that’s you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. You foolishly fail to create [...]
Publicity Performance Not Enough? by: Robert A. Kelly Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent? As a business, non-profit or association manager, do questions like that linger in your mind? [...]
Which PR? Judge for Yourself by: Robert A. Kelly You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary. Which means you can make your decisions stick. Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior [...]
Just What Kind of PR Matters to You? by: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation? How happy are you — as a business, non-profit or association manager — when you [...]
Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics†that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among their really important outside audiences. In [...]
PR and the Small Matter of Results by: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone’s favorite special event, brochures, press releases and talk-show mentions? Especially when you’d rather have a public [...]
Why Not Juice-Up Your PR? by: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I speak of public relations that alters individual perception and leads to changed behaviors among those [...]
How PR Makes a Manager’s Life Easier by: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people. But things could be much more pleasant for those managers [...]
What You Don’t Know About PR Can Hurt You by: Robert A. Kelly And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth. Instead, pursue public relations that does nothing less than alter [...]