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Marketing Strategies to Put Yourself Out of Business by: Charlie Cook Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it’s worth taking a look at [...]
Growing Your Business With Your Marketing Priorities by: Charlie Cook None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to [...]
Increasing Short and Long Term Profits by: Charlie Cook Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite [...]
Increasing Short and Long Term Profits by: Charlie Cook “I was at your site for all of two minutes before I bought one of your manuals. I’m impressed!” I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if every client bought my products within [...]
Winning at Business With Your Marketing Game Plan by: Charlie Cook Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed [...]
What’s Missing From Your Marketing? by: Charlie Cook Holly called from Anchorage, Alaska looking for ideas on ways to increase advertising s.ales. She provides live traffic reports from her plane to six radio stations and wanted help selling the 15-second advertising spots she reads during the traffic reports. John called from Boston, Massachusetts for ideas [...]
How To Get More Visitors To Your Web Site by: Charlie Cook When you were five or ten years old you may have played the game of hide and seek where the object was to avoid being found. The longer you could stay hidden and the harder it was to be discovered the better. As [...]
5 Breakthrough Marketing Ideas by: Charlie Cook Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don’t you wish you could just hit a switch and get a better response from your mailings, sales calls and web site? You hear a [...]
Writing Marketing Copy That Sells by: Charlie Cook When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they’ve read it, you want them to decide that [...]
4 Steps to Selling More With Your Web Site by: Charlie Cook Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don’t generate large numbers of leads, [...]