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The Art of Website Optimization by: David Bell They say “diamonds are a girl’s best friend”. Just like a flawless diamond in the making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly define a website as “professionally” done? It [...]
PDF Optimization: Death to SEO? by: Paul Bliss On April 18th 2005, Adobe announced that it was going to acquire Macromedia. Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization. That’s right. PDF optimization. The main technology that Adobe wanted [...]
Your Website on My Forehead by: Jon Castle People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods [...]
How to Develop a Successful ROI for Your Website by: Michael Murray, VP of Fathom SEO Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization? Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape [...]
AdWords Analyzer Review – Pros and Cons by: Gerardas Norkus Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market. If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search [...]
Offline Ways To Promote Your Business by: David Bell If you are trying to promote your business now, you can move in one of two directions: You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money. You can let your creative juices flow and mount [...]
Shooting A Flying Pigeon In A Dark Room by: Jane Fulton/Smart Are you trying to shoot a flying pigeon in a dark room, when it comes to advertising? It would be a lot easier to do if you were using a bright spotlight. Using a bright spotlight would mean: –Targeted Ads. Who would you think [...]
What is Local Search Engine Optimization and Who Are Your Relatives? by: Kathleen Jerauld-Brack Your business website is finally up and now comes the task of getting found on the incredibly huge Internet neighborhood. Where to begin? Well, the first thing most people do is head for a major search engine like Google, or Yahoo. [...]
Competing with the Big Names by: Derek Croote If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using [...]
Why You Need a SEO Maintenance Plan by: Herman Drost A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It’s not enough to simply design your web site, have it optimized for the search engines and expect it [...]