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7 Keys to Turning Cold Calls Into Warm Calls by: Ari Galper Let’s face it when it comes to cold calling many of us fear being rejected. What if I was to tell you I have come up with 7 keys to turning your cold calls into warm calls? Would you believe me? Try these [...]
How To Attract More Leads by: Don Pooley One northern Manitoba February, Bert, a new AA convert, was driving me from Flin Flon to The Pas to work with another agent. Bert’s enthusiasm for AA bubbled throughout the trip, and I learned many things that helped me improve my life. One was that “You’ve got [...]
Are You Guilty Of Interruption Marketing? by: Don Pooley You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer [...]
Does Your Marketing Plan Need Changing? by: Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to [...]
Does Your Marketing Plan Need Changing? by: Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to [...]
7 Top Marketing Tips To Put You Ahead Of The Game by: Ken Hill 1. Publish an ezine. You’ll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers. Publishing an ezine can also open up more joint venture opportunities for you. For example, [...]
What To Say When The Media Calls by: Kevin Nunley Nothing makes sales take off like media saying good things about you. Thousands, even millions, of people hear a media source they know and trust explain why your business is good. You never know when media are going to call. The customer who just left [...]
Outdoor Advertising – How It Could Work For You by: Tim Lamm Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising (4.88%), cinema advertising (0.95%), and internet advertising [...]
People Pleasing Postcards by: David Phillips Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening. If the postcard shows a [...]
10 Elements Every Direct Mail Piece Should Have by: Joe Niewierski Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want: [...]