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Discover Your Creativity by: Robert Leggett You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let’s focus on your unique capacity to better yourself and [...]
Knowing Your Customer Is The Key by: Matthew Tibble Without doubt, understanding what a customer’s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity [...]
12-Copywriting Tips to Make Your Advertising More Profitable by: Thom Reece Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips… 1. WRITE IN DIRECT RESPONSE LANGUAGE: Use short paragraphs and short words. This article has 68% [...]
Promotional Magnets: Promotion that Sticks by: Cindy Carrera Some people are happy with just a business card. For others it’s not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live. This association with survival is what [...]
7 Great Email Habits for the Beginning Internet Entrepreneur by: Michael Turner If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential [...]
Promotional Bags: Your Company Details on Parade by: Cindy Carrera The trick to a good promotion is to connect your company details to something useful. Now, there is “private useful” like the promotional toothbrush you use in the privacy of your own bathroom, and there is “public useful” that you use out there where everybody [...]
Write Benefits in Your Headlines to Deliver the Dream! by: George Dodge When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy? Let me ask you a simple question. “Why do people read any printed material [...]
Search Engine Marketing Trends by: Itai Levitan Search engine marketing is on constant evolution The world of search engine marketing is in constant evolution. With increase in the number of search engines and evolution in the techniques and technologies used, search engine marketing is becoming a tool industries cannot afford to do without. Trends all [...]
How To Get Effective Sales Copy For Your Autoresponders by: Kevin Nunley Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising–how to follow-up with interested prospects until they buy. There are plenty of free or low-cost autoresponder deals available. Multiple autoresponders send ten or more messages automatically. For the [...]
8 Part Strategy For Constructing Your Advertising Message by: Paul Curran Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales. 1. Attract & keep the customer’s eye Your customer must be kept glued to your words. They may leave at any point of your copy so keep it [...]